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Seasonality(or not ?) (無)季節(jié)性

最近幾年氣候變的越來越無常，季節(jié)的劃分變的也越來越模糊，設計師為了迎合變化無常的天氣，在冬季推出輕薄的裙子，水粉色系，春夏季推出冬天才會穿的保暖料。在14春夏走秀的T臺上，Marc Jacobs & Prada都不約而同的的推出了帶有絢麗花邊的毛呢大衣和鑲嵌寶石的呢子外套，Prada甚至大膽的推出了裘皮大衣。
Recent years, the weather changes erratically, the division of seasons also become increasingly blurred. As a result, designers have to work on light dresses and pastel colors in winter to meet the situation. For example, during the last SS14 fashion show, Marc Jacobs & Prada showed magnificent lacework and inlaid jewelry on wool coat in the latest winter collection. Prada offers even fur coats for the spring summer collection.

Prada

顏色方面，黑色和白色依然是這季的主色。比利時設計師Dries Van Noten以灰暗的色系為主線，并在細節(jié)上運用了金色，如金色的鑲邊或錦緞，這使整個系列都沉浸在節(jié)日的氣中。越來越多的設計師打破常規(guī)，產(chǎn)品的季節(jié)性逐漸被弱化。
In terms of colors, black and white are still the main colors for this season. Belgian designer Dries Van Noten keeps dark grayish colors as the spindle, combines with gold in details such as golden piping or brocade, to make the whole collection immersed in a festival atmosphere. More designers chose to break the seasonal rules and products became more seasonless.

既然季節(jié)已經(jīng)不那么重要了，品牌更應該圍繞其自身的DNA，苦練內(nèi)功， 把產(chǎn)品做到極致，并不得不在拓展產(chǎn)品品類的廣度和專研通季單品之間作出選擇。
As seasonal attribute becomes less important, brand should works on its core DNA and enhance the internal competiveness, to optimize the products from all around, and choose the right product strategy between expanding the product categories and focusing on the inter-season mono products.

[ Dries Van Noten ]

MLC, Strategy and Creation consulting company

25 years in France and 7 years in China with its Shanghai branch Xiao Qiao MLC.

Our Professional Scope: Supporting brands in fashion and creative industries to build a strong brand identity and expression which is distinctive and in the mood of time of the market evolution.

MLC 戰(zhàn)略&創(chuàng)意咨詢公司
在法國擁有25年行業(yè)經(jīng)驗，2005年在上海創(chuàng)建分公司小橋MLC。至今，已擁有7年的中國市場實操經(jīng)驗。
我們的專業(yè)領(lǐng)域：為時尚及創(chuàng)意行業(yè)的品牌提供強有力的支持，幫助構(gòu)建與時俱進且獨特的品牌身份和風格領(lǐng)域。

瀏覽我們的網(wǎng)站：
www.xiaoqiaomlc.com